When you hear SEO, do you get the deer in the headlights look? You know it is an essential part of owning a website, yet you do not know much about it.
We understand that your time is short, so we are going to discuss the most essential elements that you must know in the complete guide to SEO.
If you are ready to get started, let’s roll up our sleeves and dig in!
A Secure Website
One of the first aspects to ranking in the search engines and perhaps one of the easiest things to conquer is to ensure you have a safe and secure website. Search engines have begun to put much more emphasis into HTTPS, which is having SSL security enabled on your site. This can be accomplished through your hosting provider. If you do not have a valid SSL certificate enabled on the website, do that today.
An Accessible Website
Another essential aspect of ranking in the search engines is to ensure that they are actually able to crawl your website. Search engines send out what is known as spiders and they seek out relevant content to index. If your site is not accessible, the search engines will never even be able to find the content you are releasing. Many times this will have something to do with the robots.txt of the site. If you are unsure how to locate this or check the settings, you may want to hire an individual for this particular task.
When trying to rank your website, you must pay attention the site speed as this has become a serious ranking condition. People are developing shorter and shorter attention spans and it is essential to have a site that loads quickly. If your page is taking any longer than three seconds to fully load, it is time to either obtain new hosting or optimize your website for speed. This can be achieved in any number of ways and should be best left to professionals if you are unsure about how to work on your website.
Are You Mobile Friendly
It is safe to assume that the vast amount of the population is on a mobile device. With this in mind, you want to ensure that your website is mobile friendly and can easily be accessed by a wide variety of mobile devices. Search engines are ensuring that their users are getting the best results possible and if you have a website that can not be displayed on a mobile device, you are not going to get that search engine love.
Finally, one of the most important consideration dealing with SEO is to have fully optimized and quality content. Search engines are able to recognize quality content better than ever and this is still one of the most important ranking considerations with search engine optimization.
As you can see, there are several key aspects you must consider when thinking about search engine optimization. While this was designed to be a complete guide to SEO, one must take the time to fully understand all the various aspects before fully understanding the grand scope of it al.